All signs are pointing towards the future. Against the backdrop of a growing market, the Steuber GmbH combines the previously individual brands Culinario, Purclean, Livante, Florasun and Secuvision under the umbrella of the new brand and logo to underline its presence as provider of a wide range of helpers for everyday life. From now on, all business activities are marketed under the red banner representing innovation, pragmatism and harmony.
Despite this change, we at Steuber remain faithful to our principles. For more than 30 years we follow the simple approach to provide high-quality, innovative products at the best price possible. With this simple principle, the Steuber Group has gained recognition and attractiveness in all markets in which we operate on international level.
At Steuber, we still believe in the power of a community. When it comes to cooking, doing chores in the household or garden, it’s not just about work getting done. It’s about people living their everyday life together. For all people, uniting with family and friends to master their daily to-do list together without stress: mutually, dynamically, sincerly. This is the basic priciple behind the motto of the campaign: simply.us
The brand Steuber faces all household supply brands that underlie the pressure to succeed. Ban the pressure to outdo one another, bring back the fun! We define a new scale for success: living together.
This is why also the new website with its unique charm scores and sets new highlights with its casual layout. Equal importance was laid on the fact that the new website is userfriendly in handling and translates its own marketing strategy.